Property PR and marketing case study: Creating a digital home for a leading Edinburgh property estate agency VMH Solicitors are an Edinburgh-based leading estate agent and solicitor firm. These guys are a small, progressive firm who believe in getting the best result for their client possible when selling or buying a property. Their knowledge on …
Food and drink PR case study: A ferry good headline-hitting PR campaign for local brewery FERRY Brewery are a South Queensferry-based beer company that provides some of the best, award-winning beer around. These guys started out small but have huge plans for growth. And why wouldn’t they? They have a fantastic product that their customers …
Hospitality PR case study: Bringing a sea of PR and marketing success to a section of Loch Tay TAYMOUTH Marina provide a luxury self-catering accommodation for short breaks and week stays in Kenmore, Perthshire. Loch Tay is beautiful and the same can be said about Taymouth Marina. It’s everything you could ever want and more. …
Consumer PR case study: Making sure Escape Reality didn’t get lost in the wave of Edinburgh escape room noise WITH escape rooms in Dubai and Las Vegas, to name but a few, Escape Reality launched a new venture in Edinburgh last October and needed to hit it with a PR bang. Tapping into my plethora …
Take a minute and look at your own brand’s content marketing. Is it failing? Is it getting the results you’re after? If not, why not? Well, as it turns out, you are not alone. Lots of brands are failing at content marketing. Most companies don’t realise their content marketing is failing until they actually sit …
When discussing PR, we often relate to tone, key messages, a careful and thought-provoking selection of words, and media relations, amongst others. Neglectfully, sometimes we don’t fully appreciate the true value and importance of high quality PR photography. Interesting and high-quality images can sometimes be the difference between if your story makes it or not. …
Last year Nathan McGregor packed his bags and jetted down to London to attend the World Forum Disrupt event, DigiPublish. There were an array of highly talented and insightful speakers and panellists lined up, here are the key points he has taken away with him. The DigiPublish event in London was incredible. I was particularly …