Take a minute and look at your own brand’s content marketing. Is it failing? Is it getting the results you’re after? If not, why not? Well, as it turns out, you are not alone. Lots of brands are failing at content marketing. Most companies don’t realise their content marketing is failing until they actually sit …
When discussing PR, we often relate to tone, key messages, a careful and thought-provoking selection of words, and media relations, amongst others. Neglectfully, sometimes we don’t fully appreciate the true value and importance of high quality PR photography. Interesting and high-quality images can sometimes be the difference between if your story makes it or not. …
Last year Nathan McGregor packed his bags and jetted down to London to attend the World Forum Disrupt event, DigiPublish. There were an array of highly talented and insightful speakers and panellists lined up, here are the key points he has taken away with him. The DigiPublish event in London was incredible. I was particularly …
Here are my 2018 content marketing and PR trends to look out for. How many have I hit on the head so far? Video It’s no surprise that video content is on the rise and it is expected that 82% of all web traffic will be video by 2021. Video is crucial to both content marketing …
Some businesses already incorporate their PR and content marketing strategies as one (and quite rightly so!), but some only choose one or the other, or even none at all! This blog should benefit both parties as we look at the PR and marketing landscape so far in 2018, and why you need to work on …
Incorporate PR into your content marketing strategy for 2018 Read More »
Welcome to the first post on my new website! Please take a minute or two and browse my website. Become familiar with the services that I offer and let me know of any improvements to the site that I could make. For those that don’t know, my name is Nathan McGregor and I am an …